Festive celebrations are followed by some with a decision to take a break from drinking. It’s become widely known as Dry January.
However, data shows that more people are choosing to reduce their alcohol intake all year round.
Alcohol-free drinks only make up about 1% of the total industry, but their popularity has risen quickly, and the vast majority is beer.
How influential is Dry January really in this growing trend? And how will the smaller producers, who pioneered the non-alcoholic sector, fare now that the drinks giants are producing their own zero percent products?
I examined the changing adult drinks market for the BBC World Service.
Listen to the full programme on the Business Daily feed here.
irahmanjones.com 