We all know the direction of travel, even if we don’t know the stats off by heart: Legacy media hasn’t figured out how to give young people what they want. And it doesn’t really get more “legacy media” than the 101-year-old, publicly funded British Broadcasting Corporation. 

Just because news habits are changing, it doesn’t mean there is no appetite for it. “It’s quite lazy to say that young people don’t care about news,” said Kirsty Grant, co-host of the BBC’s Reliable Sauce podcast. “They’re switching off the news. But I think that’s not the same as not wanting to understand or not caring.”

Read more from Kirsty and the BBC executives who are trying to get young audiences back on the Nieman Lab website.