Ronaldo Manchester United transfer: Why shirt sales won’t balance the books

Manchester United have spent £12.85m on signing Cristiano Ronaldo, but they’ll make that back in shirt sales as people rush to buy his kit, right?

That might be what your mates in the pub are saying, but it’s not true.

There’s a good chance the club will see a commercial benefit from the signing – on top of what Ronaldo does on the pitch of course – but shirt sales are not really part of that.

The top dogs at Adidas, though, will be rubbing their hands with glee.

Read the full article on BBC News here.

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