Disney remakes and the power of nostalgia

Photo by Craig Adderley on Pexels.com

Has coronavirus made us more nostalgic? Can nostalgia help in these difficult times?

And with another remake of a classic film – this time Mulan – being released, could Disney exploit that?

Click here to read the full article on BBC Newsbeat.

Update April 2024: This article was cited in the Freakonomics podcast No Stupid Questions in an episode on nostalgia.

It’s a topic I am very interested in – and is partly why I wrote a dissertation on the history of nostalgia when I did a history master’s course at the University of Edinburgh in 2023 during a career break.

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